Clay / Chalk / Mineral Paint



Clay / Chalk / Mineral Base Paint is a 100% all natural product with no odours, Zero VOCs (chemicals) and contains NO LATEX and NO ACRYLIC like traditional paints.

Our key ingredient is Clay which makes the paint thicker. Our customers love the thicker paint because it covers the furniture well. Plus, the clay paint is easy to work with and distresses nicely. (No chipping or pealing like most latex brands.)

How do I use the paint?

One of the best parts about APC paint is it requires little to no preparation when painting your furniture and home decor. There’s no sanding, stripping or priming necessary!

There are three basic steps to using Clay/Chalk/Mineral based paint.

  1. PAINT –  Use one color, two colors, or as many as you would like!
  2. DISTRESS – Rub off the clay paint around the edges or detailed areas to reveal the base color and create the popular antique finish.
  3. SEAL – Use APC’s Vintage Antiquing Wax, or durable liquid Top Coat to seal your project.  Add on some embellishments such as MICA Powder or Glaze to finish your project.

How many different colors are there?

American Paint Company paint colors

American Paint Company Colors

American Paint Company has different color collections making up dozens of trending colors to choose from.

TRIED & TRUE COLLECTION: This collection of paint (most popular) has been loved by our customers for years, making them the Tried and True Collection.

You can check out the American Paint Company colors here.

BOLD & BEAUTIFUL COLLECTION: This limited edition line of 9 vibrant colors are new and rich in color. The most popular of colors in this collection might make it to the Tried & True collection one day!

You can check out the Bold & Beautiful Collection of paint colors here.

What sizes are available?





QUARTS: The Tried & True collection are available in the large 32 oz. Quart Cans. Click here to see pictures of all the Quarts.

PINTS: Only the special collections such as the Bold & Beautiful Collection are available in the 16 oz. Pint Cans. Click here and scroll to the bottom to see pictures of all the Pints.

POTS: All paint colors and collections are available in the small 4oz. Pots. Click here to see pictures of the 4oz. pot colors.

How far does a can of paint go?

A Quart can is recommended for larger projects and the 4oz. pot is recommended for smaller projects or to test out a color.  

Approximate coverage depends on absorbency and texture of surface.  You may also mix the paint with water (without effecting the color pigments) for more coverage.

Quart coverage is approx. 75 square feet and the 4oz. pot coverage is approx. 10 square feet.

What type of surfaces can I paint on?

The paint will adhere to any surface such as wood, brick, plastic, glass, terracotta, fabric and more.

However, the paint adheres differently to each surface, so be sure and play around with the paint on different types of surfaces until you are familiar with them.


Dining room tables, end tables, coffee tables, bar stools, fabric chairs, rocking chairs, china cabinets, kitchen cupboards, bathroom cabinets.

Picture frames, plastic Ikea mirrors, salt & pepper shakers, glass mason jars, terracotta pots, wood knife blocks.